Aviation Month Instagram Campaign

In celebration of Aviation Month in November, Refinery Creative fashioned five Instagram reels highlighting moments from the early days of Hawaii Airlines from as far back as 1929. From flight attendant fashion to some of the oddest items to ship via plane, these reels are as fun as they are educational, and a selection were translated for use on Japanese and Korean social media accounts. Accompanying the reels were interactive Instagram stories to foster engagement, featuring polls with Hawaiian Airlines trivia.

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